Because art was never just content. Art is content with human intent!

Defy the drift into beige - stand for art with human intent!

Take the Pledge

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Credits: Designed by D Lewis using Canva. Source of form was adapted from iStock, Seohwa-Kim.

The Commitment

"I will be optimistically defiant. I will aim to create pathways and break down barriers for artists.
To jump heart and soul into the warm, sweaty, sexy arms of beautiful, live art.
To witness the wonderous creations by those who have worked their guts out to acquire their craft. To break free of the conveniences that push us into meaninglessness.
To listen to stories, and expand the reach of our empathy."


What this means

👤

As an individual I will...

  • Celebrate art’s role in shaping society and rebuilding empathy.
  • Seek opportunities to experience live art or be present in shared moments of creativity.
  • Use images created by declared artists and ensure appropriate credit is provided in your work.
  • Support storytellers by buying and sharing their creations.

🏢

As a company we will...

  • Prioritise AI-Free, Human-Led or Co-Created (as per the AI Usage Classifications™) art and always credit the artist.
  • Whereever possible engage local artists for performances, displays and installations to support authentic human creativity.

🎨

As an artist I will...

  • Be transparent by declaring any use of AI with the AI Usage Classification™ hashtag (free) or badge (licenced).
  • Make it easy for others to credit you by including your name or recognised artist handle on all published work.
  • Credit all collaborators by name or recognised artist handle to honour shared creative contributions.

Where ordinary people can make extraordinary impact

In an age where apparent artificial intelligence can generate images in seconds, where "art", "music" and "movement" can be produced by stringing together random elements with no deeper meaning, often thieving from the inspiration, heartbreak, love and lore of others, we risk ourselves being pushed into a world of meaninglessness and allowing the very colour of joy to drain into the beige blend of nothingness. Or we can be part of a revolution to re-engage storytelling and live art with open hearts and minds.

AIUC Art AIUC AI Free

This is not aimed to judge content or the use of content. But we believe that every time we choose to engage, use and re-use content, we miss engaging with the human endeavour, with, as the famous artist and comediam Tim Minchin would say, "intention, jeopardy, risk, sweat, messiness, virtuosity, proximity, collectivity, and empathy."

Are you ready to passionately persue the joy of engaging with art!?

Take the Pledge. Display the badge. Make it known.

Take the Pledge