Because art was never just content. Art is content with human intent!

Defy the drift into beige - stand for art with human intent!

Join the movement

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Credits: Designed by D Lewis using Canva. Source of form was adapted from iStock, Seohwa-Kim.

The Commitment

"I will be optimistically defiant. I will aim to create pathways and break down barriers for artists.
To jump heart and soul into the warm, sweaty, sexy arms of beautiful, live art.
To witness the wonderous creations by those who have worked their guts out to acquire their craft. To break free of the conveniences that push us into meaninglessness.
To listen to stories, and expand the reach of our empathy."


What this means

🎨

As a creative person I will...

  • Be transparent by declaring any use of AI with the AI Usage Classification™ hashtag (free) or badge (licenced).
  • Make it easy for others to credit you by including your name or recognised artist handle on all published work.
  • Credit all collaborators by name or recognised artist handle to honour shared creative contributions.

👤

As an individual I will...

  • Celebrate art’s role in shaping society and rebuilding empathy.
  • Seek opportunities to experience live art or be present in shared moments of creativity.
  • Use images created by declared artists and ensure appropriate credit is provided in your work.
  • Support storytellers by buying and sharing their creations.

🏢

As a company we will...

  • Prioritise AI-Free, Human-Led or Co-Created (as per the AI Usage Classifications™) art and always credit the artist.
  • Whereever possible engage local artists for performances, displays and installations to support authentic human creativity.

Where ordinary people can make extraordinary impact

In an age where apparent artificial intelligence can generate images in seconds, where "art", "music" and "movement" can be produced by stringing together random elements with no deeper meaning, often thieving from the inspiration, heartbreak, love and lore of others, we risk ourselves being pushed into a world of meaninglessness and allowing the very colour of joy to drain into the beige blend of nothingness. Or we can be part of a revolution to re-engage storytelling and live art with open hearts and minds.

AIUC Art AIUC AI Free

This is not aimed to judge content or the use of content. But we believe that every time we choose to engage, use and re-use content, we miss engaging with the human endeavour, with, as the famous artist and comediam Tim Minchin would say, "intention, jeopardy, risk, sweat, messiness, virtuosity, proximity, collectivity, and empathy."

The Art Forms We Celebrate

True art spans countless forms of human expression. From ancient crafts to digital innovation, every creative practice deserves recognition. Here are the diverse art forms we honor:

The variety is endless

Creativity is as boundless as the people who practise it, and we want to honour every way it shows up. If there’s a form of creativity that we’ve missed, reach out using the Contact Us page (in the menu above) and help us honour it.

🎨 Visual Arts

  • • Painting
  • • Drawing
  • • Digital Art
  • • Mixed Media
  • • Collage
  • • Sculpting
  • • Ceramics & Pottery
  • • Resin Art
  • • Glasswork
  • • Photography
  • • Video & Film
  • • Animation
  • • Graphic Design
  • • Illustration

✂️ Craft & Design

  • • Textile Art
  • • Sewing
  • • Crocheting
  • • Knitting
  • • Embroidery
  • • Weaving
  • • Fashion Design
  • • Woodworking
  • • Furniture Building
  • • Metalwork
  • • Leathercraft
  • • Jewellery Design

🎭 Performing Arts

  • • Theatre Acting
  • • Musical Theatre
  • • Opera
  • • Dance

🎵 Music

  • • Musical Performance
  • • Instrumental
  • • Singing
  • • Songwriting
  • • Music Composition
  • • Sound Design

📚 Literary Arts

  • • Creative Writing
  • • Books & Novels
  • • Poetry
  • • Playwriting
  • • Screenwriting
  • • Storytelling
  • • Spoken Word
  • • Comics & Graphic Novels

🌍 Community & Cultural

  • • Installations
  • • Public Art
  • • Community Art
  • • Cultural Heritage
  • • Indigenous Art
  • • Tattooing
  • • Body Art

👨‍🍳 Culinary Arts

  • • Cooking
  • • Baking
  • • Cake Design
  • • Sugar Art
  • • Chocolate Art
  • • Edible Sculptures
  • • Food Art
  • • Mixology
  • • Menu Design
  • • Cultural Dishes
  • • Fermentation
  • • Food Preservation
  • • Brewing & Distilling

💻 Digital Arts

  • • Game Design
  • • VR/AR/XR Art
  • • Interactive Installations
  • • Immersive Experiences
  • • Motion Graphics
  • • Generative Art
  • • AI-Assisted Art
  • • 3D Modeling
  • • Digital Sculpture
  • • NFTs & Blockchain
  • • Projection Mapping
  • • Data Visualization
  • • Soundscapes
  • • Digital Performance
  • • Algorithmic Music
  • • Mixed Reality Theatre
  • • Web-Based Art

And so much more! Every form of creative expression with human intent deserves celebration. Whether you create with traditional tools or cutting-edge technology, your art matters.

Join the Movement

Are you ready to passionately persue the joy of engaging with art!?

Take the Pledge. Display the badge. Make it known.

Take the Pledge