The philosophy - meaning of art, humanity and everything
In an age where apparent artificial intelligence can generate images in seconds, where "art", "music" and "movement" can be produced by stringing together random elements with no deeper meaning, often thieving from the inspiration, heartbreak, love and lore of others, we risk ourselves being pushed into a world of meaninglessness and allowing the very colour of joy to drain into the beige blend of nothingness.
Or we can be part of a revolution to re-engage storytelling and live art with open hearts and minds.
However it is not as simple as saying "human only" and "AI free" because for as long as art has existed forms, functions, materials and tools have evolved.
From natural pigment for cave art, charcoal drawn from fire, pastels painstakingly mixed and formed, oil paints blended and acrylics purchased, to chemical mixing artists searching for a blacker black, ink in pots with feathers to gold to a biro and a pen - these are just some of the deviations and evolutions in a small sliver of a universe that covers drawing, painting, story, dance and music.
True art is not defined by the tools used to develop it. An incredible artist who blends honesty with humour and wonder with satire, Tim Minchin, defines true art as "content with intent".
That's why we are partnering with AIUC Global, which has developed an community wide approach to nuanced disclosure of AI Usage. In alignment with the AI Usage Classifications, we believe that true art in the age of AI, is art that is either AI-Free, Human-Led or Co-Created, differentiated from just content which can be AI-Led or AI-Generated.
This is not aimed to judge content or the use of content. But we believe that every time we choose to engage, use and re-use content, you miss engaging with the human endeavour, with, as the famous artist and comedian Tim Minchin once said,"intention, jeopardy, risk, sweat, messiness, virtuosity, proximity, collectivity, and empathy."